It is estimated that by the year 2020, more than 50% of searches across the internet will be voice-based. Therefore, it is safe to assume that the voice search is going to dominate the search traffic in the near future. And if you want to stay at the top of the game, partnering up with a digital marketing company may play an essential role!
Contrary to normal search that gives you a list of results from different domains, a voice search will only respond with one result that is the most accurate. Hence, in order to stay relevant in the search rankings, you will have to be at the top spot for a voice search query to display your result. This is going to completely change the way people search and find businesses online.
Digital Strategies To Be Relevant For Voice Search
Let’s break down a few of the key strategies you have to leverage if you want to capitalize on emerging voice search trends and align your online strategy accordingly:
Ranking On Page 1 Won’t Be Enough
For over 20 years, marketers figured out ways to optimize their websites to rank on page 1 of the search results. Now, those pages look very different and some don’t look like pages at all.
All these years, the best optimization technique was focused on writing a copy that would compel a user to click on the search result for relevant keywords. Getting on the first page of search results was considered a victory because users have the habit to scroll and look for the search result that seems best for them. Voice search is changing that!
Voice search doesn’t return with a list of 10 different results for the user to choose form. Instead, it answers the best option it finds on the search. It very rare that a voice search will return with two or more results for a given query. If the result a user hears from the voice search doesn’t satisfy them, they again do another voice search with a different set of keywords (or statements, etc).
This clearly shows that not only being on the first page isn’t going to work, but a second or third rank isn’t useful anymore. You have to rank at the top every single time. Voice search is of a very specific nature and it, therefore, presents a challenge to the websites optimized for typed keyword searches.
Rethink & Restructure Your Content
Voice search has certainly made it harder to reach audiences. It is, therefore, necessary to understand what exactly are the users searching for and how are they searching for it.
You will then have to create content accordingly which will attract organic voice search traffic to your website. To optimize your website for voice searches, you will have to consider the difference between a search that is typed and a voice search as well as accounting for deeper search context and intent of the user making the search.
Digiconian is an online marketing agency which can help you optimize your website for voice search and help your business achieve your 360-degree digital marketing goals. We specialize in increasing the revenue of our clients by bringing in more leads and sales through our special digital marketing products.